Case Studies

QVC GERMANY LIGHTS ITS STUDIOS WITH TRUCOLOR HS

 

QVC GERMANY LIGHTS ITS STUDIOS WITH TRUCOLOR HS

For the last ten years, QVC Germany has observed the development of LED lighting in the professional lighting market, mainly with an interest in soft light fixtures. “Every segment in the entertainment industry has its own set of challenges,” explained Reinhold Trilling, Manager of Visual Operations at QVC Germany. “You always need to adapt the equipment to achieve the look that suits [the subject] best.”

QVC is challenge because it is a seventeen-hour live production with no rehearsal time, cameras shooting at all angles, and subjects walking almost everywhere on the set. QVC originally decided to rig soft 160º lighting in the form of 5 KW and 2.5 KW incandescent soft lights and an assortment of fresnels.

About two years ago, Lights Camera Action (Cineo’s UK dealer) presented QVC with the TruColor HS. “When we switched it on, we thought, that’s just what we were looking for—a compact LED soft light fixture with a hell of an output, but it only draws 400w.” said Trilling.

“We arranged a test with seven fixtures on one of our sets. We first tested them at 3200K, which worked really well, but we ended up switching them to 5600K.” explained Trilling. QVC chose 5600K because it is similar to sunlight, which is best for allowing the eye to see all colors, especially blues, which are cut in 3200K but look great in 5600K. Another reason for using this color temperature is the increased use of smartphones, tablets, and TVs on air, which can look blue when shot in a tungsten balanced studio. “We had been waiting so long to get a decent 5600K fixture that you can dim to zero, and here it was.” said Trilling.

For two studios, which measure 800 sq m & 200 sq m (8611 sq ft & 2152 sq ft), QVC ordered 120 pole operated TruColor HS fixtures. This meant QVC went from 302 Kw incandescent down to 48 Kw LED, saving a great amount of power.

Another feature of the TruColor HS that QVC has found useful is the variety of accessories available. QVC has found the fixtures perfect for rigging, and has been able to set up a large amount of fixtures in a small area. Trilling also likes the power supply for the HS: “Some dislike separated ballasts, but I prefer this feature, because it makes troubleshooting problems more efficient,” he explained. “It was a good choice for QVC to work with Cineo.”

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